Running an architecture firm is not a race. It is the blood and sweat of countless hours, dedication and careful planning to create a business that can withstand crises and grow sustainably. Here’s a look at how you can up help your architectural firm grow.
Grow Your Team of Consultants
For every architectural project that you work on, it is important to select your team carefully who share the same vision as you for your projects. Undertaking larger projects will require a range of expertise for product procurement that includes electrical, mechanical, and plumbing to interior designers, cost estimators, construction managers and specialty fields for specific buildings like exhibit designers for museums.
Choose Your Firm’s Modeling Software
Every architect has a list of software that they prefer using. However, as your team and projects begin to grow, you will require a new software that is designed especially for larger projects and teams. Once your firm starts working on larger projects, you will require a software that allows all members on the team to work simultaneously to generate a digital building model. Software like Autodesk’s Revit, allows all members of the architectural team to work simultaneously while working on generating one digital building model which allows you to generate floor plans, elevations and sections.
Develop Office Standards for Your Firm
As your firm grows, you will need to start developing some office standards that are kept for new employees or forwarded to all employees in a PDF format. This will save you a lot of time that you would otherwise spend on making new employees understand the vision and mission of your firm.
While these tips serve as important, you also need to market yourself right to will help you grow your business.
4 Tips to Market Yourself Right
If you are a small or a micro architecture company, a great way to grow your business is through networking. Attending one or two networking events in a month, whether it is an industry specific event or an agency specific event, that is where you are going to get work. For instance, if you are doing residential work or smaller individual work, you may want to attend a chamber of commerce meeting. You need to pick and choose what events are appropriate to your architecture company for both the market sectors that you service and the types of clients that you have. Networking events are the easiest to target and you could distribute your business card, not necessarily to pitch people on what you do, but to get out and make connections and to have a jumping off point to which you can follow up.
2. Take Professional Photographs of Your Architectural Projects
Architectural photography, whether contemporary or classic, can be both rewarding and challenging. Determining how to get the perfect shot is not as simple, even after a series of shots. Good photographs will serve as the biggest payoff on your website and hiring a professional to shoot all your projects in a day will save on costs that you would otherwise spend on individual properties.
3. Start Creating Content
A great way to strengthen your architectural services is to start producing content yourself. Start with writing articles for a magazine or start a blog. This will establish your expertise in the industry and grow your firm’s reach. Keep writing articles and submit your projects which will eventually be accepted since you will always be on the editor’s radar.
4. Closing Contracts and General Presentations
The way you are going to make yourself stand out from the other local architectural designers is to find out what is your unique selling proposition. It may be your youth, or it may be that you are updated on the latest trends or it may be that you know about this new generation of millennials that is coming up. In terms of closing in to contracts and general presentations, avoid talking about your firm or your experience and what you do, because then you come across as selling yourself. Try to find out as much as you can about the other person’s business, how they make their money and how they generate their leads. Once you understand your potential client’s business, you will be able to provide them value and figure out how you can help them.
To get your architectural firm growth-ready, get in touch with Excella Global today where we help you source the best products as per your requirement and taste.