Pantone Colour of the Year 2018 | Ultraviolet | Excella Global


Life in this universe is sprinkled with the splash of colours that shapes our perception, choices and emotions. Unknowingly, colour plays a significant part in our lifestyle and relations. As such, the utilization of colours to simplify and enhance our life cannot be ignored.  This necessity of colour is brilliantly expressed by Pantone.


Pantone is concerned with the identification, communication, research, reference, design and consultation of colours. It has a Colour Matching System that addresses every existing shade of every colour with a unique code, thus easing work for industries and manufacturers to identify or locate a particular shade. It also researches colour trend in different aspects of life like fashion, interior and graphic designing or product and brand development. It has a unique colour intelligence system with many colour software and tools to manage colour in the different prospect of businesses. Thus, Pantone is concerned all about colours and their impact on our lives.


Every year, the colour experts at the Pantone Colour Institute pore over research and analyses design of the film, food, fashion, art and entertainment, as well as materials, travel, sports and technology, to arrive at a colour of the year. This year’s Pantone Colour is 18-3838 UltraViolet. Leatrice Eiseman, executive director of the Institute said, “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 ultraviolet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy to artistic expression and spiritual reflection, intuitive ultraviolet lights the way to what is yet to come.”


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Ultra Violet colour resembles unconventionality and exudes a vibrant and provocative energy that is very similar to today’s world, where new inventions, creativity and modern thoughts races in every individual’s heart. It is the colour that promises the unexpected yet to come and the boundless sea of renewed hope and vigour. It is the perfect cosmic symbolism of life on earth now.


There are many ways in which this colour can pop up your home decor with a new-fangled twist. You can experiment with your walls, furniture or accessories. You can go for a minimal Scandinavian look with UltraViolet as the spotlight of the decor (such as a rich dark Ultra Violet sofa amidst a light white shade background) or you can use a quirky combination of colours to present a vibrant look (such as adding colourful furniture to a light violet shade wallpaper). You can also try this colour in different materials like wood, concrete or glass. This colour offers many opportunities for exuberant changes in the home in every aspect. For example, if you do not want to do any major changes, then add accessories of Violet colour, like bedsheets, vases, table, cushions, posters, lamps, etc. The idea behind using this colour is not only to present an innovative colour but also to come out of the box and try something experimental. As this colour changes your home’s look, it will definitely change your outlook.


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You can also embrace this trend in your lifestyle through fashion, home décor, and hobby or invest in this strategy in your business. Go on and infuse yourself with the mystical Ultra Violet colour.


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Do not forget to contact Excella Global on any advice in interior designing or to buy furniture.  


Shruti Agarwal

Shruti Agrawal is the Managing Director of Excella Global. Her electronics engineering background encourages her to be on the lookout for ways to challenge and disrupt business models to make them better. She has a keen eye for architecture and design paired with the ability of recognizing trends that work, which allows her to put forward value for her readers in the content she creates. Her experience in the procurement and sourcing industry only adds to this.

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